Concept

What PASTAEBASTA is

  • PASTAEBASTAA New Way to Tell City Stories

    In a world flooded with instant content and AI-generated visuals, we believe true stories still live in the details.

  • PASTAEBASTA is not about printing postcards on T-shirts. It’s about cities as they are — raw, emotional, alive — captured by people who walk them.

  • We started this project to give cities a new voice.

    One told not by marketing departments or mass production - but by real people, real streets, real perspectives.

  • Why we exist

    Every city deserves a brand that’s created with it, not just about it.

  • Photographers and travelers show real streets.

    That’s why we invite: Photographers and travelers to show streets. Communes and local governments to participate in building their own official visual identity and city pages with official brand.

  • Made with people

    Every collection is created from scratch. No AI. No stock. No “insert landmark here”.

  • People submit city photos Our community votes Winning photos go into limited drops Each drop is printed on high-quality cotton Photographers receive royalties per shirt sold

  • All collaborations are official. Photographers sign an agreement, and the terms are transparent and fair. You can download and check the full collaboration agreement on our website.

  • GENOVA SOULS

    collection

    ANDRII PODOBIED shirt

    In collaboration with:

    ANDRII PODOBIED

    All prints in out collections were captured by real people in real cities. Each T-shirt is part of a limited run — no restocks.

  • We believe that

    When people are involved from the beginning - when locals, photographers, and even businesses contribute - what you create is more than merch. It’s identity.

    Register as Photografer

  • More Than T-Shirts

    When people are involved from the beginning,
 what you create is more than merch. It’s identity.

  • main collection

    Our Basic Collection focuses on words, not images. Italian vibes, told through typography.

  • We’re already working on:

    Stickers City packs and collections co-created with local institutions License-ready visuals available to use in official media and print - created by real people Collabs with creators to make every piece unique and collectible

  • Why brands support the project

    Let’s be honest — no one wants to wear
a T-shirt with a hotel name in bold letters.

  • That’s presence. That’s pride. That’s story-driven branding.

  • Designed in Italy

    main collection

    in love with italyBASIC Collection

  • Our platform invites brands and institutions to contribute to the cultural fabric of their cities. Not with ads. But with value.

  • CONTACT FOR BRAND AND BUSINESS COLLABORATION

    Support city culture through real stories and people.

    CONTACT FOR BRAND

  • This is the beginning

    We’re here to create something that lasts. Not just another city T-shirt, but a wearable archive of street emotion.

  • We’re building the visual identity of cities from the ground up. With you.